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People Do Business With People They Know, Like, And Trust
A prospect isnít going to give you their time and attention for more than a few minutesÖ so you have to be present and in their face all the time.
This is about being authentic. Will everyone like you? NopeÖbut you donít need everyone. You just need enough of the right someones'.
The bigger your price tag, the deeper the trust needs to be. But no matter what you sell, trust is the cornerstone of actually making the sale.